by Surfer Chick·Comments Off on Keys to Successful TV and Radio Advertising
It is very important to remember certain essential points that lead to a successful TV commercial. Here are a few tips.
Writing the Script in a TV Commercial
During a TV commercial you have got a very limited time frame to capture your audience and you need to get your message across quickly. Therefore in order to grab your potential customers attention it is important that you use short punchy sentences. Long sentences can make the customer loose interest in your commercial.
Audio and Video Must Match in a TV Commercial
When writing your commercial, one vital point that you must make sure of, is that
your audio and video do match. When you’re talking about new car models arriving, you don’t want to see video of the current year’s make. Hence, you must merge your audio and video to create a powerful sales tool.
by Surfer Chick·Comments Off on Digital radio quality and content
There are two important characteristics that recommend digital radio as a service most people would like to have in their vehicles or homes: quality and content. When talking about quality we mostly refer to how clear the sound output is from digital radio when compare to terrestrial radio broadcasts. Content, on the other hand, refers to the quality of the transited material. This is where the two giants in the digital radio industry Sirius and XM Radio battle it out. The quality of the receivers and the technologies they both use are similar, but the difference can be made when it comes to exclusive high quality content. Lets have a look at both the digital radio quality and content characteristics:
The broadcast quality is, when put in numbers, of 128kb/s 44.1khz for both digital radio service providers. This is the equivalent of CD quality. Although the coverage of digital radio, which is far superior to what any terrestrial radio station can deliver, is an important factor, the quality of the sound is what brought Sirius and XM Radio more subscribers.
With the MLB moving away from terrestrial radio and heading for digital radio transmissions, with a Playboy Satellite Radio channel that has over a million subscribers and several other impressive developments, we can say that satellite radio is on an ascending path. An abrupt one, filled with shock news and unexpected developments, but ascending nevertheless. An interesting idea is the one that XM and Sirius are working on a single receiver unit that can receive broadcasts from both major satellite radio broadcasters. Another event that rocked the satellite radio world was Howard
Podcasting is a new format for distributing audio and video content over the Internet. From the technical viewpoint, podcasting involves nothing new its just embedding of multimedia-content (audio or video) into an RSS feed.
The most popular way of getting audio files for podcasting is to record them from the microphone and compress the file into MP3 format. There is a free program called Audacity (http://www.audacity.sourceforge.net), which does this rather well. To create and publish the RSS feed, you can use the Feed Editor software (http://www.extralabs.net), which is extremely easy to use.
XM Radio provides over 150 programs that include music, sports and entertainment, traffic and weather channels.
The music area has the largest number of channels. Here are 68 music channels that you can enjoy and where you can listen to your favorite music whether is from the 60s, the 90s or its the new released music. There are music-by-the-decade channels that include the 40s, 50s, 60s, 70s, 80s and 90s songs which are mostly pop/rock outlets, the Top 20 channel, Love Songs, Movie Soundtracks, Show Tunes, MTV, VH1, and a Global hits channel. For those you prefer new music there is the Unsigned channel and the XMU channel. The last one can be compared to a college station. If you are a jazz fan, XM offers you live music from the Blue Note club and the B.B. King Club in New York City.
There are entertainment shows on XM radio hosted by Tom Perry, Snoop Dog or Quincy Jones. Comedy shows may be found on the High Voltage channel where shock jocks Opie and Anthony do their job now uncensored. In totally, XM has three comedy channels including a family comedy channel.